Hint: Your Message Isn't the Problem

After yet another period of “soul searching” by Republicans, this time at their Republican retreat, it’s pretty remarkable that all they can come up to address their problems is that they need a new message. The Washington Post reports:

“‘It’s a time for self-reflection,’ said one member, who spoke on the condition of anonymity to share details of the private discussions. ‘Our identity with the American people has really, really suffered, and this is a conversation about collectively restoring a values-driven identity.’”

“Although there was some urgency for a change, the consensus was that the change was about how to communicate, not about rethinking core policy positions.”

Hint to our Republican friends: your message isn’t the (only) problem.